Usually, small and medium-sized businesses have little budget allocated for advertising. That’s why many entrepreneurs are trying to explore social media networks and use them as a marketing tool. The most popular social media sites are intuitive and easy to navigate, so it is easy to use them for likes, sharing content and pictures, adding friends, and gaining followers. However, to reach the heights of well-developed business profiles, their social media presence needs to be managed properly and in great depths. While trying to do this, some of them are making mistakes that could ruin any social profile and make it useless for business and marketing purposes. In this article, you can see some of the most common mistakes that small and medium-sized business owners should avoid.
1. Jumpstart into the unknown. The first and most common mistake is to explore the social media networks without preparation, planning, or at least some basic research. Most business owners have experience in their fields of work. On the other hand, a social media that they would like to use as a marketing tool should not be treated simply as a place for likes, shares, and chats. Twitter, G+ and Facebook could be a part of your business strategy in order to attract more clients. Start by publishing awesome content, cool pictures showing your work, fill in your bio, input your correct address, etc. You should also include links to projects that you already completed.
2. Where is my pass? Once they go live, some business owners are simply abandoning their social profiles. They are just not opening and updating them regularly with at least some content, new pictures or videos. Your newly generated followers or customers will soon turn back on you if you are not responding to their questions or social interactions. You should check your account at least 2 -3 times per week and if possible – every day. This will cost you only 10 – 15 minutes.
3. Spam! The online environment is fully loaded with countless spam techniques that easily can attract any inexperienced Internet user, willing to boost his/her online presence. Those spam techniques easily attract business owners by promising them fast and fantastic results. When used, the spam approach could give astonishing results in a week. However, soon after, the search engine spiders will detect and penalize the spam source for quite a long time. Just stick to the more conservative and legit ways to popularize your social presence. For example, submit your Twitter account in trusted directories.
4. Too many profiles. Looking after multiple profiles takes time and resources. It is really tempting to be “everywhere on the web” but it is just hard to reach such a target. Once started, your social profiles must be maintained and updated regularly. Check your resources very carefully and consider the time you can spend on them. Just choose the most popular networks – Twitter, Facebook, G+ and develop those marketing tools very well. In addition, you can make a video channel on YouTube and upload short videos from your work. The camera quality of any smartphone should be good enough to make a viral video.
5. Lack of advertising. Once properly developed and regularly updated, your social profiles should start generating interest. However, this is enough just for a start. Some business owners will avoid paying for online advertising, while in fact, it is a fine investment. A properly targeted AdWords campaign will return every single dollar invested in it.